Many companies do not understand the fundamentals of building a successful business.
It is important to start with the fundamentals in place. Like tiling a bathroom wall if you do not start square and level you end up all over the place.
We have been approached by several companies who have commenced negotiations around licensing and selling their IP to potential customers, without a well thought out financial model to back their negotiations.
It is very important to have a solid understanding of all the costs associated with selling or licensing a product or service such as ongoing support costs, billing and management etc. You have to make sure that when you add it all up there is a profitable outcome.

• Vision

• Mission

• Goal setting

• Defining Leadership

• Working on your business rather that for your business

• Objective setting

• Swot analysis

• Bureaucracy

• Power of Simplicity

• Brain storming

Unclear Company Vision results in the corporate vision and mission not inspiring people a lack of strategic alignment and people don't know where the organization is going and what it is trying to achieve in the future.
An obstacles to Innovation is a lack of a shared vision, purpose and/or strategy

For the vast majority of companies, having a well-defined vision and mission statement changes nothing and the exercise of crafting them is a complete waste of time and talent if visions and mission statements are used for nothing but being published in the annual report and displayed in a reception area.
The main reasons for the failure of missions and visions to achieve the desired objective are the lack of ownership of most company managers and executives.
To be able to energize employees to work towards corporate objectives, visions and missions Executives and Managers should live and breathe them and constantly communicate them to their employees.
The Corporate vision should be a short and inspiring statement of what the organization intends to become and achieve at some point in the future.
Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.  It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.

A mission statement is an organisation's vision translated into a written form. It is a statement of the leader's view of the direction and purpose of the organisation. For many corporate leaders it is an important element in any attempt to motivate employees and to give them a sense of priorities.
A mission statement should be a short and concise statement of goals and priorities. The goals should be specific objectives that relate to a time period and are stated in terms of facts. The primary goal of any business is to increase stakeholder value. The most important stakeholders are the shareholders who own the business, employees who work for the business, and clients or customers who purchase products and/or services from the business.

The major outcome of strategic roadmap and planning, after gathering all necessary information, is the setting of goals for the organisation based on its vision and mission statement.
A goal is a long-range aim for a specific period normally 3-5 years. It must be specific and realistic. Long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning.

Leadership is the process of directing the behaviour of others toward the accomplishment of some common objectives.
Leadership is influencing people to get things done to a standard and quality above their norm while doing it willingly.

Most businesspeople are so busy working for their business or in their business that they never find time to work on their business.
The view should be from above and not within as from within you can not see the full picture.
It is often hard making the decision to employ management due to the additional cost.
The reason to employ a manager and process is to allow you to work on your business, you need to ensure that you can let go and allow your manager to manage.

An objective is a specific step, a milestone, which enables you to accomplish a goal. Setting objectives involves a continuous process of research and decision-making. Knowledge of yourself and your unit is a vital starting point in setting objectives.
Strategic planning takes place at the highest levels; other managers are involved with operational planning. The first step in operational planning is defining objectives - the result expected by the end of the budget (or other designated) cycle.
Setting right objectives is critical for effective performance management. Such objectives as higher profits, shareholder value, and customer satisfaction may be admirable, but they don't tell managers what to do.
The objectives must be:

• focused on the result, not an activity
• consistent
• specific
• measurable
• related to time
• attainable

Process is an organised group of related activities that together create the required end result. Care must be taken not to create process purely for the purpose of process.
A process is created to allow the duplication of a group of activities for the purpose of duplicating an outcome. If a process creates hurdle to achieving the activities then redefine the process.
A process should be designed to help and not hinder.

Is the Key Component of Strategic Development. It can prompt actions and responses. Successful businesses build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats. They also keep an eye on their overall business environment and spot and exploit new opportunities faster than competitors. .

The best-known and widely used team-based creative problem solving and creative thinking technique is called brainstorming. One of the major reason brainstorming is useful is that it helps to free us from the fixed ideas or tunnel vision that we all possess.

One of the forces in creativity and creative problem solving is simplicity. All really great inventions have that property in common.